Lost customers never show up in your numbers.
They ask a search engine, get an AI-written answer and most choose from that. If you are not in that answer, the enquiry goes somewhere else.
We reviewed 20 New Zealand non-bank lenders. 13 were not named when we asked the questions a customer would actually ask and one of them blocks AI readers outright.
When we asked about each business by name, nine of the twenty got an answer with something in it that would put a customer off. Those answers were built from review sites, forums and old news coverage. Often the lender’s own site was not among the sources at all.
This behaves more like SEO than a quick fix. The AI has to be able to read your site and it has to find something there worth quoting.
This can take some time to rectify, but the first step is simple. Find out what customers are being told before they reach you.
Get in touch and I will send you your own free one-page report.
