· Business
It talks about you when you’re not in the room and some of what it’s saying might surprise you.
We’ve been scanning financial services websites with Spectra, starting with our own. Here’s what they tend to say without meaning to:
- “It’s easy to impersonate us.” Weak email authentication can make it easier for scammers to spoof your domain.
- “Hack me.” Outdated scripts with publicly known vulnerabilities, visible to anyone who looks.
- “Ask an AI about us. It might tell you something from five years ago.” AI-generated answers can draw on outdated or third-party information you don’t control.
- “Have you considered our competitors?” Ask an AI for a business like yours, and it may recommend someone else.
- “This button is for people with tiny thumbs.” Links too small or too close together to tap comfortably on a phone.
- “We’d rather you didn’t read this.” Pale grey text on a pale background.
- “Please wait…” Pages slow enough that visitors may leave before they enquire.
Ours said a few of these too, until we fixed them.
Much of it never shows up as a complaint. It shows up as fewer enquiries.
Many of these problems are straightforward to fix. AI visibility is the exception: it behaves more like SEO and can take months rather than days.
If you’d like to know what your website is saying about you, get in touch. I’ll run a free Spectra scan and send through the two things I’d look at first.
