In July we reviewed twenty NZ non-bank lenders’ public websites and published the results. A great question came back: how does your own site score?
Honest answer: badly.
Spectra, our website diagnostic tool, found issues across all six areas we reviewed. Accessibility was the highest priority, but the mobile experience, speed, security and search visibility all needed work.
Our rebrand meant we were rebuilding the site anyway, so we fixed these issues at the same time.
We ran Spectra again this week.
Five areas now score “Good”: accessibility, the mobile experience, speed and efficiency, security and trust, and search visibility.
The one that doesn’t is AI visibility. AI tools can read the site and our reputation checks came back clean, but we weren’t named in the answers to the customer questions we tested. We’ll keep monitoring that.
We also tested the page with Google Lighthouse:
- 100/100 for Performance.
- 100/100 for Accessibility.
- 100/100 for Best Practices.
- 100/100 for SEO.
This is the first time I’ve seen 100s across the board for a site.
The biggest surprise was how much moved in a few days. That’s what we built Spectra for: to show where a website needs attention and help prioritise what to fix. Many websites just need a few minor tweaks to improve.
If you would like us to review your firm’s website, get in touch.
